LookBook Media LookBook Media is headquartered in New Rochelle, NY,
a short ride outside Manhattan. We are a strategic communications firm with core
competencies in all aspects of traditional public relations. We are unique in
offering innovative marketing opportunities and media boot camp seminars for clients
who cannot otherwise afford public relations services. LookBook Media can showcase
companies in front of audiences who can directly influence sales. Exposure is
good only when it brings results. LookBook Media gives clients the exposure that
gives them the edge, bringing clients to the attention of those with buying power
and promoting clients products to media outlets that influence the markets.
LookBook Media is the brainchild of Beverly Marcus, a savvy
entrepreneur and marketing wizard who has successfully launched beauty brands
sold in over 700 independent boutiques in the US, Canada, Europe and Japan and
major retailers such as Henri Bendel, Fred Segal, Sephora, ULTA and Pure Beauty.
One of the secrets of her success has been cost-effective in-house guerilla marketing
campaigns. The media raved and her products were soon spotted everywhere from
The View to Lucky magazine. This exposure opened doors and increased sales.
"I founded LookBook Media to provide affordable strategic marketing
opportunities for small companies. I believe quality brands merit recognition,
even if they cannot afford traditional PR services or a national advertising campaign.
It simply should not be so difficult, should not require so much research, for
consumers, the media and buyers to discover outstanding independent and smaller
brands. Small companies unable to get press on their own should not suffer a "failure
to launch" simply because they are priced out of the traditional PR market and
cannot afford to advertise. Our unique approach helps these neglected brands catch
the attention of the media and key buyers."
As CEO of LookBook Media,
Beverly will ensure each clients product or service creates the same stir and
excitement as her previous launches had generated and catches the attention of
key buyers and media reporters.
RosenbergA published author, seasoned public relations executive and former
trade show manager, Goldy Rosenberg leads the team of LookBook public relations
specialists in garnering media and buyer attention for your product. Having written
for the media as a journalist, and having garnered major media attention for clients,
including spots on television, radio, magazine print and local tabloids, Goldy
understands both sides of the media equation and knows exactly what draws editors
and writers to a product or service.
As publicist at IMC, a public relations
firm in Manhattan, she was assigned diverse accounts due to her versatility and
her grasp of how to tailor promotional events to the needs of the clients and
the interest of the audiences. As part of her assignments, Goldy showcased a foreign
government, was show manager for several cultural venues, provided publicity for
a major cosmetic company and defined and promoted the public image of several
As a freelance publicist, Goldy has devised
publicity campaigns for clients running the gamut from small non-profits to huge
corporate for-profit companies. In each instance, the tailoring of the campaign
to ensure the right media attention was garnered, has made her public relations
work be noticed. "Joining LookBook was a natural," explains Goldy, "since
the focus of our endeavors here is to do what I do, which is promote companies,
but do it in a manner that doesn't hurt their budgets."